Video & YouTube
Video campaigns for awareness, launches, consideration, acquisition and remarketing.
Video campaigns designed for awareness, product launches, consideration, acquisition and remarketing.
Video lets a brand tell its story with sound and motion. We plan and activate video across YouTube and premium inventory, building cross-channel video strategies that sit alongside Display, Mobile and CTV.
What's included
- Audience targeting
- Video media planning
- YouTube activation
- Premium video inventory
- Cross-channel video strategy
What you get with Video & YouTube
Sight, sound and motion
Communicate more than a banner can.
Premium environments
YouTube and premium video inventory.
Cross-channel
Video planned together with display, mobile and CTV.
Funnel flexibility
Awareness through to remarketing.
Built for teams like yours
- Brands telling a story or launching a product
- Retailers promoting seasonal or store campaigns
- Advertisers seeking consideration and acquisition
Where it works best
- Product launch films
- Store opening announcements
- Remarketing to engaged viewers
- Seasonal video bursts
How success is measured
- Reach & frequency
- Video completion rate
- Viewability
- Conversions
Four steps, clearly defined
STEP 01
Plan
Audiences, placements and formats for the objective.
STEP 02
Activate
YouTube and premium video activation via DV360.
STEP 03
Optimise
Audience, placement and creative adjustments.
STEP 04
Report
Views, completion and downstream results.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Video & YouTube
Do you only buy YouTube?
No. YouTube is one environment; we also use other premium video inventory and combine it with CTV and display.
What video length works?
It depends on objective and placement. We recommend and test formats during planning.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.