DV360 Campaign Management
Expert Google Display & Video 360 campaign management and programmatic media buying.
Google Display & Video 360 is the core platform we use for advanced programmatic campaign activation.
DV360 brings campaign management, audiences, creatives, inventory and insights into an integrated environment. Our specialists set up, run and optimize your activity across Display, Video, YouTube, Connected TV, Audio, Mobile and Digital Out-of-Home, subject to market, inventory and product availability.
DV360 services are delivered in partnership with GAITS Solutions, our technology partner in Barcelona.
What's included
- Campaign setup
- Insertion orders and line items
- Audience strategy
- Inventory planning
- Bidding strategies
- Frequency management
- Brand safety
- Creative QA
- Floodlight and conversion tracking
- Campaign optimization
- Reporting
What you get with DV360 Campaign Management
Platform expertise
Correct structure of insertion orders and line items from day one.
Cleaner tracking
Floodlight and conversion tracking set up and tested before launch.
Inventory control
Publisher selection, deals, exclusions and brand-safety controls applied deliberately.
Transparent reporting
Dashboards that show delivery, audiences, inventory and conversions.
Built for teams like yours
- Brands and retailers that already have a DV360 seat but need expert management
- Businesses that want to use DV360 through a specialist partner
- Agencies that need hands-on DV360 support
Where it works best
- Launching a first programmatic campaign
- Taking over and cleaning up an existing DV360 account
- Adding CTV or DOOH to an existing plan
- Running always-on retail campaigns
How success is measured
- Delivery & pacing
- Viewability
- Video completion rate
- Conversions
- CPA
- ROAS
Four steps, clearly defined
STEP 01
Audit & setup
Account structure, audiences, tracking and creatives reviewed and configured.
STEP 02
Launch
Pre-launch QA of targeting, tracking, creatives and budgets.
STEP 03
Manage
Daily monitoring of pacing, delivery and quality signals.
STEP 04
Optimise & report
Regular optimisation and reporting against agreed KPIs.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about DV360 Campaign Management
Do you need access to our DV360 account?
Where you already have an account we work inside it with the access level you grant. Account arrangements are agreed during onboarding.
Can you work alongside Google Ads?
Yes. DV360 and Google Ads serve different roles and work well together: Search and Shopping capture demand, DV360 helps create it.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.