Audio Advertising
Programmatic audio for screen-free moments.
Programmatic audio campaigns for audiences during screen-free moments.
Audio reaches people while they commute, work, exercise or relax. It works well as part of a cross-channel plan, available across streaming platforms and podcast environments where supported.
What's included
- Brand awareness
- Retail promotions
- Seasonal campaigns
- Product launches
- Local advertising
- Cross-channel campaigns
What you get with Audio Advertising
Screen-free moments
Commuting, working, exercising, relaxing.
Complementary
Adds a different touchpoint to the mix.
Local relevance
Local and seasonal messaging.
Streaming & podcasts
Where supported by inventory.
Built for teams like yours
- Brands seeking screen-free reach
- Retailers promoting offers locally
- Advertisers extending video and display campaigns
Where it works best
- Retail promotions
- Seasonal campaigns
- Product launches
- Local advertising
How success is measured
- Impressions
- Listen-through / completion
- Reach & frequency
Four steps, clearly defined
STEP 01
Plan
Audience and environments.
STEP 02
Create
Audio scripts and production support.
STEP 03
Activate
Programmatic audio activation.
STEP 04
Review
Delivery and campaign impact.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Audio Advertising
Do you need audio creative?
Yes — we can help plan and adapt audio creative for the campaign.
Where does audio run?
Streaming platforms and podcast environments where available.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.