Retail Media
Programmatic strategies designed to support e-commerce, physical stores and omnichannel retail.
Programmatic advertising designed for retailers with physical stores, e-commerce operations or an omnichannel customer journey.
Retailers operate across two connected worlds: physical stores and e-commerce. Our strategies connect online and offline marketing through coordinated programmatic campaigns, so a customer who discovers a product online, sees a video ad and later visits a store is part of one planned journey.
What's included
- E-commerce growth
- Store visit campaigns
- Local promotions
- New store openings
- Seasonal campaigns
- Product launches
- Catchment-area targeting
- Online-to-offline strategies
- Retargeting
What you get with Retail Media
Online-to-offline
Connect digital exposure with store visits and local promotions.
Catchment targeting
Focus on the areas around your stores and new openings.
Full-funnel
Awareness, consideration, retargeting and conversion in one plan.
Brand building
Become recognised before customers start searching.
Built for teams like yours
- Retailers with physical stores
- E-commerce businesses
- Omnichannel retailers
- Brands selling through retail partners
Where it works best
- New store opening
- Local promotions and events
- Seasonal campaigns
- Product launches and e-commerce growth
How success is measured
- Reach & frequency
- Site traffic
- Conversions
- Revenue & ROAS
- Store visits / footfall (where available)
Four steps, clearly defined
STEP 01
Map the journey
Understand how customers discover, compare and buy — online and in store.
STEP 02
Build the plan
Audiences, geography, channels and creative aligned to each objective.
STEP 03
Run & refine
Shift investment toward the audiences and places that perform.
STEP 04
Measure
Evaluate online results and, where measurable, store visits or footfall.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Retail Media
Can you measure store visits?
Depending on the campaign and measurement setup, campaigns can support store visit and footfall objectives. We agree what is measurable before launch.
We already use Search and Shopping. Why add programmatic?
Search captures existing demand. Programmatic builds awareness and consideration before, during and after the search journey.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.