Audience Targeting
Reach the audiences that matter with audience, contextual, geographic, demographic and technology signals.
Reach the audiences that matter through combinations of audience, contextual, geographic, demographic and technology signals.
Targeting works as both positive targeting and exclusion. The goal is to focus investment on useful impressions and avoid audiences or environments that do not support the campaign objective.
What's included
- In-market audiences
- Affinity audiences
- Custom audiences
- First-party audiences
- Remarketing
- Combined audiences
- Contextual categories
- Keywords
- Publisher environments
- Country, region and city targeting
- Store radius targeting
- Device and technology targeting
- Positive and negative targeting
What you get with Audience Targeting
Combined signals
Audience, context, geography, demographics and technology used together.
Positive and negative
Focus on useful impressions and exclude what does not support the objective.
Granular levels
Targeting applied at campaign, insertion-order or line-item level.
Business language
Targeting explained clearly, not buried in platform jargon.
Built for teams like yours
- Advertisers who want to stop wasting spend on irrelevant impressions
- Retailers targeting local catchment areas
- Brands with first-party customer data
Where it works best
- Prospecting new customers
- Remarketing site visitors
- Radius targeting around stores
- Contextual alignment with relevant content
How success is measured
- Audience performance
- Geographic performance
- Inventory performance
- CPA
- Conversion rate
Four steps, clearly defined
STEP 01
Define
Who your best customers are and where they spend time.
STEP 02
Combine
Select and layer audience, content, geo and device signals.
STEP 03
Test
Compare audience segments and environments.
STEP 04
Refine
Scale what works and exclude what does not.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Audience Targeting
Can we use our own customer data?
Yes, first-party audiences and remarketing can be used where data and consent requirements are met.
What is negative targeting?
Excluding audiences, inventory or environments that do not support your goals, so budget concentrates where it is useful.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.