Insights, examples and answers

Programmatic advertising is the automated buying and selling of digital advertising inventory using technology and data. It allows advertisers to target relevant audiences across a wide range of digital environments.

Google Display & Video 360 is Google's enterprise programmatic advertising platform. It enables advertisers to plan, buy, manage and measure digital advertising across multiple channels and inventory sources.

Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.

Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.

Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.

Yes. We can provide campaign management and operational support depending on your requirements.

Yes. We can support display, HTML5, rich media, video, mobile, CTV and other digital advertising formats.

Absolutely. We can work directly with agencies or operate as a white-label programmatic partner.

Yes. Depending on the campaign, we can provide campaign reporting and Looker Studio dashboards with performance insights.

Yes. Programmatic advertising can reach audiences across different countries and markets, with targeting and creative adapted to each market.

Yes. CTV can be incorporated into broader programmatic campaigns alongside Display, Video and other channels.

Yes. Programmatic DOOH can be incorporated into campaigns targeting consumers in relevant physical environments.

The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.