Measurement & Reporting
Transparent measurement, Looker Studio dashboards and actionable insights.
Measurement focused on meaningful campaign outcomes rather than reporting for its own sake.
Reporting should help you understand what happened, why it happened and what should happen next. A campaign should be judged against its business objective, not only clicks. Where appropriate, clients receive live dashboards with clear visibility into delivery, engagement, conversions, audience, inventory and geographic results.
What's included
- Impressions
- Reach
- Frequency
- Clicks
- CTR
- Video completion rate
- Viewability
- Conversions
- CPA
- ROAS
- Revenue
- Audience performance
- Inventory performance
- Geographic performance
- Looker Studio dashboards
What you get with Measurement & Reporting
Beyond clicks
Judged against your business objective.
Live dashboards
Looker Studio dashboards where appropriate.
Actionable
What happened, why, and what next.
Cross-channel
Display, video, CTV, DOOH and more in one view.
Built for teams like yours
- Marketers who need clarity on results
- Retailers connecting media to sales
- Agencies reporting to clients
Where it works best
- Monthly performance reviews
- Live client dashboards
- Audience and inventory analysis
- Campaign post-mortems
How success is measured
- Impressions
- Reach
- CTR
- Conversions
- CPA
- ROAS
- Viewability
Four steps, clearly defined
STEP 01
Define KPIs
Agree what success means up front.
STEP 02
Connect data
DV360, CM360, Google Analytics, Google Ads.
STEP 03
Visualise
Dashboards and reports.
STEP 04
Recommend
Insights that drive the next move.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Measurement & Reporting
What tools do you report in?
DV360, Campaign Manager 360, Google Analytics, Google Ads and Looker Studio dashboards.
Can you track store visits?
Where measurement is available, store visit or footfall results can be included.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.