Programmatic Ad Operations
Technical setup, trafficking, QA, tracking and troubleshooting.
Technical campaign execution and operational support for brands and agencies.
Flawless execution is what turns a good plan into a working campaign. Our technical and programmatic team handles the details of setup, trafficking, tracking and quality assurance, so your campaigns launch cleanly and stay healthy.
What's included
- DV360 setup
- CM360 setup
- Campaign trafficking
- Creative QA
- Creative implementation
- Floodlight setup
- Conversion tracking
- Campaign QA
- Campaign launch
- Creative swaps
- Troubleshooting
- Campaign monitoring
- Reporting
- Optimization support
What you get with Programmatic Ad Operations
Technical depth
DV360, CM360 and Floodlight handled by specialists.
Fewer errors
Creative and campaign QA before launch.
Faster launches
Trafficking and implementation off your plate.
Troubleshooting
Issues identified and resolved quickly.
Built for teams like yours
- Brands with in-house media teams needing technical support
- Agencies needing trafficking and QA capacity
- Advertisers with tracking or setup issues
Where it works best
- Campaign setup and launch
- Creative swaps
- Tracking implementation
- Ongoing monitoring
How success is measured
- Launch accuracy
- Tracking completeness
- Delivery health
Four steps, clearly defined
STEP 01
Intake
Brief, assets and tracking requirements.
STEP 02
Build
Setup and trafficking.
STEP 03
QA
Creative, targeting and tracking verified.
STEP 04
Monitor
Ongoing checks, swaps and fixes.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Programmatic Ad Operations
Can you support our existing team?
Yes — we can act as an extension of your team for setup, QA and monitoring.
Do you handle CM360?
Yes — CM360 setup is part of our ad operations support.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.