Connected TV / OTT
The impact of television with digital targeting and measurement.
CTV combines the impact of television with digital targeting and measurement capabilities.
Connected TV extends your brand story into smart TV and streaming environments. It can be incorporated into broader programmatic campaigns alongside Display, Video and other channels.
What's included
- CTV campaign planning
- Audience targeting
- Streaming environments
- Brand awareness
- Product launches
- Retail campaigns
- Cross-channel activation
What you get with Connected TV / OTT
Living-room impact
Premium screens and streaming environments.
Digital targeting
Audience and geographic controls rather than broad TV buys.
Measurable
Delivery and outcomes reported alongside other channels.
Cross-channel
Coordinated with display, video and mobile.
Built for teams like yours
- Brands wanting television-style storytelling with digital control
- Retailers extending a brand story
- Advertisers combining CTV with display and video
Where it works best
- Brand awareness
- Product launches
- Retail campaigns
- Reinforcing a multi-channel plan
How success is measured
- Reach & frequency
- Video completion rate
- Incremental site activity
- Conversions (where measurable)
Four steps, clearly defined
STEP 01
Plan
Audience, geography and streaming environments.
STEP 02
Creative
CTV-ready video assets.
STEP 03
Activate
Campaign setup and QA in DV360.
STEP 04
Measure
Delivery, reach and downstream impact.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Connected TV / OTT
Is CTV only for big budgets?
Not necessarily. The right budget depends on market, objective and available inventory.
Can CTV be part of a wider campaign?
Yes. It is usually most effective alongside Display, Video and other channels.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.