Programmatic Advertising
Full-service programmatic campaign strategy, activation, optimization and reporting.
Full-service programmatic advertising from strategy and audience planning to campaign activation, optimization, measurement and reporting.
Programmatic advertising is the automated buying and selling of digital advertising inventory using technology and data. The objective is not to buy more impressions. It is to buy the right impressions: the right audience, environment, creative, timing and price for the campaign objective.
What's included
- Campaign strategy and planning
- Media activation
- Audience targeting
- Contextual targeting
- Geographic targeting
- Inventory selection
- Creative trafficking
- Bid and budget management
- Optimization
- Measurement and reporting
What you get with Programmatic Advertising
Right audience
Reach people based on audience, context, location and device — not just where a site happens to sell space.
One connected plan
Display, video, CTV, audio, mobile and DOOH planned together instead of in silos.
Control over spend
Bids, budgets, pacing and frequency managed against your objective.
Continuous improvement
Performance reviewed and optimised throughout the campaign, not only at the end.
Built for teams like yours
- Retailers and e-commerce brands that want to reach new customers at scale
- Consumer brands launching or growing products
- Businesses moving from Search and Social into broader media
- Agencies that need a programmatic specialist
Where it works best
- Brand awareness for a new market
- Seasonal promotions such as Black Friday or Christmas
- Product launches
- Always-on prospecting and retargeting
How success is measured
- Impressions & reach
- Frequency
- CTR
- Conversions
- CPA
- ROAS
Four steps, clearly defined
STEP 01
Plan
Objectives, audiences, channels, budget and KPIs are agreed before anything is bought.
STEP 02
Activate
Campaigns are configured, QA-checked and launched in DV360.
STEP 03
Optimise
Bids, audiences, inventory and creatives are adjusted against performance.
STEP 04
Report
Clear reporting shows what happened, why, and what we do next.
From discovery to growth
Discover
Strategy
Create
Activate
Optimize
Measure
Grow
Works well with
Questions about Programmatic Advertising
How is programmatic different from buying ads directly on websites?
Instead of negotiating space site by site, technology evaluates each opportunity in real time and buys the impressions that match your audience, environment and price criteria.
Which channels can be combined?
Display, video, YouTube, mobile, audio, connected TV and digital out-of-home, subject to market and inventory availability.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
How quickly can a campaign launch?
The timeline depends on campaign complexity, creative readiness, tracking requirements, targeting and platform setup. After reviewing your requirements, we can provide a realistic launch timeline.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.