Programmatic Advertising
Full-service programmatic campaign strategy, activation, optimization and reporting.
Learn morePowered by Google DV360
Deliver Ad To Right Audience!
Programmatic Advertising. Smarter Media. Measurable Growth.
We help retailers, brands and agencies reach the right audiences through data-driven programmatic advertising. Our specialists plan, activate, optimize and measure campaigns across Display, Video, YouTube, Mobile, Audio, Connected TV and Digital Out-of-Home.
DisplayVideoYouTubeCTVDOOHMobileAudio
Trusted by leading brands across our partner group
Deliver ads to the right audience
Buying impressions isn't a strategy. Reaching people is.
Digital advertising is more competitive than ever. Consumers are exposed to thousands of messages every day. Brands need more than simply buying impressions — they need the right audience, the right environment, the right creative and the right strategy.
Smart Ad Management combines strategy, data, technology, creativity, optimization and measurement to create advertising campaigns around real business objectives.
BusinessDSPDV360AudienceInventoryCreativeOptimisationMeasurement
From business objective to measured outcome, in one connected workflow.
Our core services
Everything you need to run programmatic, in one partner
DV360
Expert Google Display & Video 360 campaign management and programmatic media buying.
Learn moreRetail Media
Programmatic strategies designed to support e-commerce, physical stores and omnichannel retail.
Learn moreCreative Production
Display, HTML5, rich media, video, mobile, CTV and DOOH creative solutions.
Learn moreCTV & Video
Video campaigns for awareness, launches, consideration, acquisition and remarketing.
Learn moreDOOH
Programmatic DOOH across relevant physical environments.
Learn moreAd Operations
Technical setup, trafficking, QA, tracking and troubleshooting.
Learn moreAnalytics & Reporting
Transparent measurement, Looker Studio dashboards and actionable insights.
Learn moreOur clients
Strong brands trust our group
Through our partnership with GAITS Solutions, our group works with global consumer brands, regional leaders and local businesses.
44Clients in our group
7Sectors served
2Offices: USA & Netherlands
7Programmatic channels
From strategy to results
A clear process from first call to scaled growth
Seven steps. Click any step to see what happens.
01
Discover
02
Strategy
03
Create
04
Activate
05
Optimize
06
Measure
07
Grow
Built for retail
From store to screen: turn a retailer into a recognised brand
Retailers often focus heavily on immediate sales. Long-term growth also requires awareness, recognition, consideration and trust. Programmatic can complement Search, Shopping, Social and CRM by helping move customers through a broader journey.
Awareness
Consideration
Site / Store
Retargeting
Search
Conversion
Retention
Why Smart Ad Management
Specialist programmatic expertise, retail focus
We operate beyond the traditional media or digital advertising agency model. Our approach combines multi-channel strategy, programmatic technology, creative thinking and continuous optimization.
Programmatic Expertise
Media knowledge combined with technical programmatic expertise.
Retail Focus
Strategies designed for physical retail and e-commerce.
Multi-Channel
Display, Video, YouTube, Mobile, Audio, CTV and DOOH connected.
Creative + Media
Creative and media strategy work together.
Data Driven
Decisions informed by performance data and audience insights.
Transparent
Clear reporting and dashboards provide visibility.
Who we work with
Retailers, brands and agencies
Retailers
Businesses with physical stores, e-commerce operations or both.
E-commerce Businesses
Brands looking to increase online visibility, traffic and sales.
Consumer Brands
Companies launching or growing products in competitive markets.
Agencies
Programmatic activation and Ad Operations support, including white-label.
International Brands
Businesses reaching audiences across European and international markets.
B2B partnership
Smart Ad Management × GAITS Solutions
Smart Ad Management has a B2B partnership with GAITS Solutions, a Barcelona technology company that develops software, integrates artificial intelligence and manages its clients' IT. Together we add technology, creative studio and technical operations to your campaigns.
B2B partners
- Programmatic advertising and retail media with Google DV360
- Digital compliance: e-invoicing, POS, accessibility
- Artificial intelligence: chatbots, agents and private AI
- Managed IT support, cloud, cybersecurity and backups
- Custom software, apps, e-commerce and IoT
- Offices in Europe and the United States
SpainGAITS · BarcelonaGran Via de les Corts Catalanes, 583, 08011 Barcelona
NetherlandsSmart Ad ManagementMr van Houtenstraat 54, 6535 XP Nijmegen
United StatesSmart Ad Management1211 Liberty Ave, Brooklyn, NY 11208
FAQ
Common questions
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital advertising inventory using technology and data. It allows advertisers to target relevant audiences across a wide range of digital environments.
What is DV360?
Google Display & Video 360 is Google's enterprise programmatic advertising platform. It enables advertisers to plan, buy, manage and measure digital advertising across multiple channels and inventory sources.
Do I need a large advertising budget?
Not necessarily. The right budget depends on the market, objective, audience, campaign duration and available inventory. We can build a strategy around your available investment.
Can you run campaigns for physical stores?
Yes. We can develop campaigns around store locations, local markets and relevant geographic areas. Depending on the campaign and measurement setup, campaigns can also support store visit and footfall objectives.
Can you advertise for e-commerce businesses?
Yes. Programmatic advertising can support awareness, product discovery, consideration, remarketing, customer acquisition and online sales.
Can you manage our DV360 account?
Yes. We can provide campaign management and operational support depending on your requirements.
Let's build your next campaign.
Whether you are looking to increase e-commerce sales, drive store visits, launch a new product or build brand awareness, our team can help create a programmatic strategy around your goals.